• Fashion is a powerful form of self-expression that communicates our identity to the world. The personal style allows us to showcase our personality, interests, and values. Fashion can also serve as a means of cultural expression, honoring traditions and preserving heritage.

• Style confidence is finding a personal style that makes you FEEL like your best self. It encourages you to go out into the world, with your held high, and find your own strength through your style. Fashion confidence allows you to communicate to the world who you are and put your best foot forward.

The key is to spend a little extra time, rather than a lot of extra money, on clothes shopping. Check out different stores and learn what they have to offer so you’ll know which retailers have the styles that appeal to you.By knowing where to shop and scrutinizing every garment before you buy, you can look just as good as your neighbor in the $400 designer jeans — without needing to earn a Hollywood star’s salary to pay for it.